The Landry Family:  1922–1970s

• 1922:  Leon Landry starts the company with a small bike shop in Franklin, Massachusetts, featuring bicycles from classic manufacturers such as Schwinn, Raleigh, and Columbia — and Harley-Davidson motorcycles too.
• 1930s:  Leon Landry moves his bike shop to Howard Street in Framingham.
• 1940s:  John Landry, Leon’s younger brother, joins the business. 
• 1940s:  During World War II, Landry’s produces custom-built “Challenge” Victory Bicycles, made from refurbished frames and parts, to support local transportation — when gasoline and raw materials were rationed and bicycles were in high demand and short supply. An image of the bike's headbadge appears to the right.
  
• 1960s:  John Landry moves his shop to Hollis Street in Downtown Framingham, while Leon Landry, returning from running a shop in Daytona Beach, opens a new Landry’s store in Taunton, Massachusetts. 
• 1960s–1970s:  The Landry brothers run their two stores separately in Taunton and Framingham. 
• 1970s:  Brothers Peter and Tom Henry, two of Landry’s current owners, purchase Schwinn Varsity bicycles — their first road bikes — from Leon Landry in Taunton.  They enjoy bike-touring extensively throughout New England.
• 1974:  Peter Henry begins working for Leon Landry at the Taunton shop.  Leon was happiest when fixing bikes, Peter recalls, and customers were in awe of his mechanical ability and knowledge.
  

The Henry Family:  1974–current

• 1974:  Peter Henry meets his wife, Jeanne, while working at Landry’s bike shop in Taunton.  Jeanne Henry soon becomes involved in all aspects of Landry’s business.
• 1975:  Peter Henry and his father, John, buy Leon Landry’s shop in Taunton, and they briefly change the name of the Taunton shop to Henry’s Cycles.  Leon Landry moves to Daytona Beach, Florida, while John Landry continues to run Landry’s bike shop in Framingham.
• 1977:   Peter Henry buys John Landry’s bike shop in Downtown Framingham, closes the Taunton store, and consolidates Landry’s business in Downtown Framingham at Hollis Street.  Peter decides to keep Landry’s name on the business.
• 1979:  Peter Henry’s younger brother, Tom, joins the business — first as a bike assembler and then as a mechanic.
• 1987:  Tom Henry becomes co-owner of Landry’s with Peter and Jeanne Henry.

• 1990:  Landry’s opens new store in Westborough, expanding its MetroWest market.  Tom Henry becomes the store manager for the new store while Peter manages the Framingham store.
• 1990s:  Landry’s Bicycles grows more involved with the national bicycle-advocacy movement, and Tom Henry serves as president of the Massachusetts Bicycle Coalition (1996–98).  Landry’s Bicycles becomes a founding member of Seeing Things Whole, a nonprofit organization that helps bridge the gap between values and organizational performance to serve the common good.
• 1993:  Landry’s moves its Downtown Framingham store to Route 9 in Framingham.  The former Framingham store at Hollis Street is converted to Landry’s central offices and warehouse.
• 1996:  Landry’s opens two new stores — in Easton (south of Boston) and in Danvers on the North Shore.
• 2000:  With a growing family of stores, Landry’s Bicycles is recognized as one of the Top 100 Bicycle Dealers in the United States.
• 2004:  Landry’s purchases the site of a former automobile dealership on Route 9 in Natick, and Landry’s Framingham store and office/warehouse move to the remodeled, larger facility in Natick. 
• 2004:  Landry’s Easton store moves to a larger store location on Route 1 in Norwood.
• 2005:  Landry's Bicycles is honored by the Massachusetts State House for "continued commitment and dedication to serving the needs of the MetroWest bicycling community."
  
• 2006:  Landry's Bicycles is named National Bicycle Dealer of Year for supporting bicycling advocacy.
• 2006:  Landry’s opens a new store on Commonwealth Avenue in Boston in April.
• 2006:  Landry’s closes its store in Danvers in September because the company could not renew or obtain a favorable store lease.
• 2007:  Landry's expands its headquarters store in Natick, making it one of the largest bike shops in New England.
• 2008:  Landry's receives national gold-level Bicycle-Friendly Business award from the League of American Bicyclists.
• 2009:  Landry's Bicycles receives Boston Magazine's Best of Boston award for the best bike shop in the area.
• 2010:  Landry's signs on as the lead bike-shop sponsor of the Pan-Massachusetts Challenge (PMC), the nation’s most successful athletic fundraising event.
• 2010:  Landry's receives national platinum-level Bicycle-Friendly Business award from the League of American Bicyclists (the highest level awarded).
• 2010:  Landry's Bicycles receives Boston Magazine's Best of Boston award for the best bike shop in the area, for the second year in a row.
• 2011:  Landry's is again recognized as a "5-Star" Top 100 Bicycle Dealer in the United States.  Landry's has held this Top 100 award since 2000.

Landry's ESOP:  2011–current

• 2011:  Starting in 2011, Landry's ownership transitioned to an ESOP (employee stock ownership plan), and all core staff now own shares in the company as part of their long-term retirement benefits.  Tom, Peter, and Jeanne Henry remain actively employed with the company.
• 2011:  Landry's Bicycles receives Boston Magazine's Best of Boston award for the best bike shop in the area, for the third year in a row.
• 2011:  Landry's receives the first-ever Dick Broholm Award from Seeing Things Whole — for "integrating spiritual imagination and organizational practice for a better world."
• 2012:  Landry's launches a new website with an extensive product catalog and e-commerce functions for the convenience of our customers.
• 2012:  Landry's is nationally recognized as a top-rated bicycle retailer, receiving a special Gold "5 Star" award for long-time excellence.
• 2013:  Landry's receives QBP's Clay Mankin Award for "outstanding leadership in the cycling industry."

LANDRY'S — by any other name?

Over the years, with its various store locations, Landry’s Bicycles has been known as Landry’s Cycles, Landry’s Cycle Supply Company, Landry’s Cyclery, Landry’s Schwinn Cyclery, Landry’s Cycling and Fitness, and now Landry’s Bicycles.  When Peter Henry purchased the Framingham shop from John Landry in 1977, Peter decided to keep Landry’s name on the business — in recognition of the family that stated the business in 1922.

LANDRY'S STORE LOCATIONS — past and present

During its long history and tireless quest to provide quality bicycles and services to the local bicycling community, Landry’s has operated bicycle shops in 14 different locations in nine Massachusetts communities, including:  Franklin (1922–1930s), Framingham (1930s–2004, four different locations), Taunton (1960–1976), Westborough (1990–present, three different locations), South Easton (1996–2004), and Danvers (1996–2006).

Today, Landry’s Bicycles operates four stores located in Boston, Natick, Norwood, and Westborough.  The company’s central offices are located at the Natick store.

For more information about Landry’s, see our Company Background.