August 3–5, 2012: Landry's Support Team worked at the Pan-Mass Challenge all weekend in Sturbridge, Wrentham, Bourne, and Middleboro, and provided technical assistance along the way to PMC riders. Landry's also exhibited at the PMC Health and Sports Expo inside the Sturbridge Host Hotel.
"The PMC is more than just a bike ride," says PMC founder and executive director Billy Starr. "It is a community of people with one unifying mission: raising money for cancer research."
For local news on recent Pan-Mass Challenge events, see:
|Landry's Tech Support Team kept busy at the Pan-Mass Challenge in Sturbridge. (Photo by Jack Johnson.)||Landry's Support Team assisted riders at the PMC's water stop in Wrentham. (Photo by Bruce Kalow.)|
NEWS RELEASE: January 20, 2010
BOSTON, MA — The Pan-Massachusetts Challenge, the nation’s most successful athletic fundraising event, has signed Landry's Bicycles as its lead bike-shop sponsor. Landry's Bicycles will support the efforts of more than 5,000 cyclists who will ride up to 190 miles in the PMC to raise millions of dollars for cancer research and treatment at Dana-Farber Cancer Institute through its Jimmy Fund.
“Many of our customers ride the PMC every year,” says Landry’s CEO Tom Henry. “It’s an honor for Landry’s to become more involved with such a wonderful event and a great cause like the PMC, and we’re really looking forward to it.”
Landry’s Bicycles will sponsor the Pan-Mass Challenge through the company’s extensive Charity Ride Support program. In addition to helping to promote the PMC to local cyclists, Landry’s stores will provide mechanical staff support and spare parts during the event in early August at both the starting location in Sturbridge and the overnight stop at the Massachusetts Maritime Academy in Bourne. Landry's Bicycles operates a growing family of bicycle stores located in Boston, Natick, Norwood, and Westborough, Massachusetts.
“Landry’s has been a long-time supporter of the PMC,” says PMC Founder and Executive Director Billy Starr. “We are grateful for their stepped-up support and are happy to welcome them officially to the PMC team.”
The PMC is a pioneer in the athletic fundraising event industry and today raises more money for charity than any other in the country. Since 1980, the Pan-Mass Challenge has raised and contributed more than $300 million to cancer research. For more information about the PMC, call 800-WE-CYCLE or visit www.pmc.org.
Founded in 1922, Landry's Bicycles is now a Top 100 nationally rated bicycle dealer, with stores located in Boston, Natick, Norwood, and Westborough, Massachusetts. The company’s website address is www.landrys.com.