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  • LOCAL
  • HOMEGROWN
  • EMPLOYEE-OWNED
  • GETTING MORE PEOPLE ON BIKES
  • SINCE 1922
See & Be Seen

Stay visible. Stay safe.

Bike lights and high-visibility accessories and apparel are essential, both on daytime and evening rides. We have an excellent selection of bright, durable front and rear lights to ensure that you’re seen during the day and can see throughout the night. Add reflective equipment to your setup for additional coverage on the road and on the trail.

Shop Bike Headlights

Shop Bike Taillights

Shop Bike Lighting Systems

Shop Reflective Equipment

Gear up for better biking

To help you enjoy riding more, we have developed a handy shopping list of our favorite bike essentials — so you can be "at one" with your bike!